Senior website and digital marketing manager jobs

Digital Marketing Manager - National Charity

Full time. Permanent

Salary: £45,000 to £47,000 per annum

Location: Hybrid - Our offices are based in London, and there is a high degree of flexibility.

About the role

Missing People’s award-winning Marketing & Communications Team is known for punching above its weight. You will play a key role in leading our digital marketing communications activity, helping to develop integrated marketing strategies that align with the organisation’s strategic goals, grow brand awareness, drive people down the marketing funnel and create engaging audience-led content across all channels, that ensure strong growth and retention of our service users and supporters.

You will have a huge impact on missing people and their loved ones, creating awareness of our multiple services for children, young people, adults and their families. Your strategy will bring a growing number of people to engage with the cause and develop our websites as a ‘one stop shop’ for information, support and giving. We have a wide range of audiences for our digital marketing including missing people, the police, professionals, supporters and families.

You will have the opportunity to collaborate with outstanding external agencies on innovative campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise.

You will use your experience running digital campaigns, managing websites, creating engaging content and delivering analytical reports, to support teams across the charity with their communications and marketing needs.

About you

You will need:

• Significant experience of managing and leading digital growth, such as retention and acquisition, working across a range of digital disciplines e.g. web, mobile, social media, email campaigns, SEO, Paid Ads;
• Significant experience of management of websites, SEO and content programmes;
• Experience of developing marketing strategies, plans and budget setting and maangement;
• Experience of confidently and collaboratively managing a range of internal colleagues and external contacts and stakeholders;
• Experience of line management.
• Developing effective customer journeys and optimisation of key marketing channels to increase conversion and improve customer experience
• Managing social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) and developing engaging content;
• Ability to develop and drive forward new projects and initiatives, taking the lead and/or working collaboratively with colleagues and other stakeholders;
• Exceptional ability to create and tailor content to different audiences and platforms with an understanding of optimising content;
• Excellent analytical skills to allow test and learn approach and ability to interpret and apply analytics and audience insight;
• Legal right to work in the UK.

What you will get in return

You will have the opportunity to collaborate with outstanding external agencies on innovative digital campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise.

Missing People is a friendly and supportive place to work – it’s a welcoming, caring organisation which really makes a difference to people affected by the issue of missing throughout the UK. We offer generous paid holidays, a range of enhanced family friendly benefits and are happy to talk about flexible working in most roles.

You will find plenty of scope for further personal development including: getting involved in cross-charity projects; leadership development or volunteer supervision; training; e-learning; and hearing about the latest topics from some of our amazing partners. Working for Missing People means living our values. It’s a place where people are encouraged to ‘let fly’ so you can ‘make things happen’. We know you’re more than just a job title, and ‘be human’ is an important value here.

About Missing People

Somebody goes missing in the UK every 90 seconds. Missing People exists to ease the heartache experienced by those missing someone, and to help people who are away from home find their way back to safety. Our vision is for every missing child, adult and family left behind to find help, hope and a safe way to reconnect. We are a non-judgemental, highly skilled team of staff and volunteers working for everyone who needs us. We provide free, confidential support, help and advice by phone, email, text and live chat. We coordinate a UK-wide network of people, businesses and media to join the search for the estimated 170,000 people who go missing each year. Missing People aims to put people with lived experience at the heart of our work, amplifying their voices to achieve change

Find out more and apply

If you want to be a lifeline when someone goes missing, click apply to read the full job description. You will find attached a detailed job description and person specification, and a letter to applicants from the line manager.

To apply, please ensure you include your CV and a brief covering letter explaining how you would be a good fit for this role. We look forward to receiving your application.

Closing date: 23:59 02/09/2026. We reserve the right to close this vacancy early if we receive sufficient interest, so we encourage you to apply as soon as possible.

Interviews: 7th or 8th September 2026

You may have experience in the following: Digital Marketing Manager, Head of Digital Marketing, Digital Communications Manager, Marketing Communications Manager, Digital Marketing & Content Manager, Digital Campaigns Manager, Digital Marketing Lead, Online Marketing Manager, Brand and Digital Marketing Manager, Digital Growth Manager, Charity Marketing Manager, Web and Digital Content Manager, etc.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

This is an opportunity to help shape one of the UK's most ambitious youth development charities as we move from a founder-led organisation to a nationally recognised institution. The successful candidate will help build the systems, culture and capability that will enable 20/20 Levels to scale its impact over the next decade.

This role owns the 20/20 Levels brand and turns it into growth. It leads the Branding, Marketing & Communications stream of our 2026–2028 strategy: one consistent brand narrative across our 'in real life' and online presence, youth-centred storytelling that puts young people and alumni at the centre of every touchpoint, and a structured content operation that reduces our reliance on agencies and on CEO visibility.

The 'Commercial' half of the role is focused on our income-generation mandate. Our income strategy commits us to building unrestricted income, and this role builds the engine: tiered sponsorship propositions and renewals, a consultancy pipeline, licensing and digital products, monetised research and insights, and the commercial forecasting that makes this income plannable working hand in hand with the Business Development function, which leads the employment partner sales pipeline.

WHAT YOU OWN

• Brand strategy : positioning, narrative, visual identity and brand architecture.

• Marketing budget : the full branding, marketing and production budget, including agency and freelance spend.

• Communications calendar : the master content and communications calendar across all channels.

• Brand governance : brand guidelines, approval standards and their enforcement across the organisation.

• Commercial propositions : sponsorship packages, consultancy offers, licensing and digital products.

• Reputation & PR : media strategy, press activity, awards and crisis communications.

• Marketing technology stack : the tools used for content, email, social, analytics and campaign management.

KEY RESPONSIBILITIES

1. Brand & Messaging ~ Extend and enforce our digital brand guidelines (with agency input), aligning tone, visuals and youth-centred storytelling across every channel so participants, alumni and mentors are visible at all touchpoints.

2. Content & Engagement ~ Build and run a structured master content calendar across all channels, replacing high-volume unstructured output with purposeful, story-led content.

3. Reputation, PR & Research ~ Lead the PR and awards strategy: targeted press activity, quarterly media features and two award submissions per year.

4. Partner Network (Corporate & Commercial) ~ Design the 20/20 Levels Partner Network proposition, intentionally articulating what partners and mentors give and receive, to strengthen commitment, retention and long-term reciprocal relationships across all partner types.

5. Commercial Development & Unrestricted Income ~ Design and package tiered corporate sponsorship propositions with clear, differentiated value for partners at each level.

6. Employer Brand ~ Worrking with the Chief of Staff to develop the employer value proposition, recruitment pack and employer presence (LinkedIn, Glassdoor) to support recruitment of staff, facilitators and mentors as the organisation grows.

7. Team Leadership & Budget ~ Lead and develop the brand and content team, including recruitment, task allocation, coaching and performance management.

8. Evaluation & Reporting ~ Track performance against strategy targets using Impact Hub data and platform analytics, and report quarterly to senior leadership and the board on achievements, risks and opportunities.

9. Organisational Leadership ~ Contribute to organisational strategy, annual planning and budgeting as a member of the Senior Leadership Team.

Read the full Job Description attached to see the full Key repsonsibilites, Person specification and 12 month success metrics.

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Join the award-winning Independent Society of Musicians
Central London – Senior Communications Officer Full time – £35k to £40k DOE

The ISM is now looking for an experienced and talented Senior Communications Officer to join our team, reporting to the Head of Sales & Marketing. This is an exciting opportunity for an outstanding writer and communications professional to help raise the profile of the ISM, promote the value of membership and engage professional musicians through high-quality content and campaigns.
You will lead on the planning, writing, editing and publication of content across a wide range of channels, including the ISM website, newsletters, publications, marketing materials and external media. You will be responsible for developing compelling and persuasive content that supports membership growth, strengthens the ISM brand and communicates the organisation's work effectively to members and the wider music sector.
You will also play a key role in managing the ISM's content strategy and SEO activity, working closely with the Website and Marketing Manager to improve content performance, increase visibility and attract new audiences through search. This will include content planning, keyword research, link-building activity and reporting on performance and engagement.
Working collaboratively across the organisation, you will identify opportunities to showcase the work of the ISM Group, including its campaigns, events, resources, legal services and thought leadership. You will also work closely with the Chief Executive on the production of Music Journal, secure profile-raising opportunities for senior representatives and support the development of speeches, presentations and briefing materials.
You will have significant experience in a communications, content, copywriting or marketing role and be able to demonstrate exceptional writing, editing and proofreading skills. You will have experience of producing engaging content for a variety of audiences and channels, alongside a strong understanding of content marketing, brand management and SEO best practice. If possible, you should have a music background. 
You will be joining a professional and committed staff team based in Bayswater, London. This is an excellent opportunity for a creative and proactive communications professional who wants to make a real impact in a leading organisation supporting musicians across the UK.

For a full job description for this role please visit our website. 

To apply please send a CV and covering letter saying why you are right the person for the job 

Closing date is Tuesday 1st September at 8.30am. First interviews will take place face-to-face on Tuesday 8th September. Applications generated by AI will not be considered.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Use your marketing skills to support mission-driven organisations enhance and showcase their impact, while helping strengthen our core brand.

As Marketing Executive, you will help tell the stories of Purposeful Ventures’ incubations and partner organisations, as well as our own. Working closely with the Senior Communications Manager, the Philanthropy and Communications team, and colleagues across some of our incubations and partner organisations, you will develop clear, audience-focused marketing that helps mission-driven organisations connect with the people who matter most and strengthens the Purposeful Ventures brand.

A distinctive part of this exciting new role is the opportunity to support our incubations as they are being set up. From helping develop visual identity assets to supporting with social media content, you will help our incubations put the foundations of its brand and marketing in place – working with their founders and teams to do so. If you enjoy variety, collaboration and turning ideas into compelling stories, you'll thrive in this role.

We welcome a keenness to work with start-up teams and with a non-profit focused on improving young people’s lives from their earliest years.

Job Description

This role sits within Purposeful Ventures’ core team, and provides marketing and brand support to both our core team and wider incubations.

Responsibilities and duties

Digital marketing and owned channels

• Manage routine updates to Purposeful’s current website, ensuring content is accurate, up to date and aligned with our tone of voice
• Support the Senior Communications Manager with the development of Purposeful’s new website including gathering content from internal teams, creating or adapting visual assets, CMS content
• Work alongside the Senior Communications Manager to create and design engaging LinkedIn content that reflects Purposeful’s brand and engages our priority audiences, coordinating with internal and external stakeholders if required
• Support the Senior Communications Manager with populating Purposeful’s LinkedIn content calendar, including updating our annual activity calendar
• Prepare regular engagement analysis, using LinkedIn Analytics and other relevant analytics tools, across Purposeful’s owned channels supporting the Senior Communications Manager to identify trends and opportunities to improve content performance

Content and brand assets

• Design and adapt defined collateral for presentations and external communications, including case studies, testimonials, annual reports, impact reports and templates, ensuring materials are clear, accurate, up to date and aligned with Purposeful’s tone
• Create and adapt defined compelling visual content to illustrate Purposeful’s work and impact to internal and external audiences (such as video, photography, graphics, data illustration)

Bespoke marketing support for incubations and partner organisations

• Work with the Senior Communications Manager and wider team to produce defined marketing materials for new incubations, based on each incubation’s set-up strategy. Typical outputs may include launching social media profiles, creating visual identity assets, brand guidelines, microsite or website design/build, supporting creating key messaging documents, creating tone of voice/glossary guidance, designing marketing assets, drafting social media content plans and marketing plans
• Work with the Comms team and our Ventures colleagues to deliver or support defined marketing projects for our existing incubations and parter organisations, building on the types of outputs above

Who we are looking for

Key requirements

• Passionate about creating a fairer society where all young people thrive
• Demonstrable track record of taking ownership of commitments and working hard to succeed.
• A strong design eye and experience using design tools (e.g. Canva, Adobe Creative Cloud or similar software) to create clear marketing assets
• Working knowledge of a range of website skills, platforms (e.g. Wix, Squarespace), content management systems, basic web design principles, user experience and user journeys
• Experience working from defined marketing briefs, understanding scope of work requirements: executing a brief, delivering agreed outputs for a specific audience at pace, on time and within a limited budget
• Knowledge of relevant social media tactics and experience supporting the set-up of social media profiles, or creating and managing content across social media platforms with an understanding of audience and channel specific nuances – particularly on LinkedIn
• Experience using analytics tools, such as Google Analytics and LinkedIn Analytics, to monitor engagement, evaluate performance and identify opportunities for improvement across website and social media channels.
• Ability to liaise with stakeholders beyond your immediate team, which may include experience with clients, social entrepreneurs, start-up leaders, customers or external stakeholders including working to a brief, managing feedback and delivering agreed outputs
• Right to work in the UK

Desirable

• Experience supporting internal communications across one or more channels, formats or outputs
• Experience supporting B2B or B2C event planning (such as conferences, exhibitions, public or internal events, speaker presentations, receptions, webinars or fundraising events)
• Experience working with freelancers or marketing agencies, including supporting drafting briefs, commissioning processes, project check-ins, recording minutes/actions
• Awareness of how AI tools can support content creation, design and editing, with judgement about when human review, accuracy checks and brand oversight are needed
• Charity or start-up experience is not essential. We are looking for someone who brings initiative, curiosity and transferable marketing skills, and can produce relevant, meaningful assets and outputs that add value to a project.

About The Role
What if a brand marketing campaign could make more people aware that dementia is the UK’s biggest killer? Encourage someone caring for a loved one with dementia to seek support? Or inspire more people to use their voice and help make dementia a public priority?
That’s the kind of difference your work could make as Marketing Manager (Brand) at Alzheimer’s Society.
You’ll join our Brand Marketing team at an exciting time. Following the success of campaigns including The Ultimate Vow, The Long Goodbye and, currently, A Personal Appeal, we’re on a mission to grow the public’s awareness of dementia and Alzheimer’s Society’s unique role in tackling the devastation of this disease.
You’ll work alongside the Senior Marketing Manager (Brand) to deliver the next advert in the A Personal Appeal series, develop strategic, innovative brand activations and partnerships and help shape where our brand goes next.
Do you have experience of turning an insight into a powerful idea that people can’t forget? Or working with a variety of stakeholders to create work that reaches the right people in the right places to inspire action?
In this role, you’ll help us do exactly that.
Contract: This is a fixed-term contract until October 2027
Interviews: Interviews are provisionally scheduled to take place on the 16th September via MS Teams
What you'll do
You’ll help develop brand campaigns, activations and partnerships from an initial idea through to testing, creative execution and delivery across a range of channels. And you’ll work collaboratively throughout the process with both our trusted creative and media planning agencies and internal stakeholders to build sector-leading work.
You’ll:

- Lead and project manage the delivery of large-scale, multi-channel brand marketing campaigns, keeping projects on track and working to agreed deadlines and budgets.
- Develop and deliver paid media strategies across AV, digital, out of home and print channels.
- Work closely with our creative and media agencies, building positive relationships and creating the conditions for brilliant work that makes people sit up and take notice.
- Drill down into audience insights, research and campaign performance to understand what’s working and where we can shift our approach to achieve organisational objectives.
- Bring colleagues and stakeholders with you along the way, so people across the organisation understand and feel connected to our campaigns.
- Help shape our brand strategy and make sure everything we produce feels consistent, relevant and inclusive.
- Manage significant budgets, making thoughtful decisions about where our investment can have the greatest impact.
- Consult on the strategic and creative development of key fundraising products, finding opportunities to connect our brand and fundraising activity.Line manage and support the Senior Marketing Executive (Brand), helping them develop and grow in their role.
- Deputise for the Senior Marketing Manager (Brand) when needed.

Some days will involve big ideas and inspiring creative conversations. Others will be about budgets, timelines, analysing data and getting the small details just right. You’ll need to be comfortable with both sides of this coin, while keeping sight of why this work matters to our audiences.
About you
You’ll be a confident and thoughtful marketer who understands what makes a strong brand - and how good marketing can help an organisation connect with more people and achieve its goals.
You might have developed your skills in a charity, agency, commercial organisation or somewhere completely different. What matters is what you can bring to the role, the way you work with others and your motivation to create work that truly makes a difference.
We’re looking for someone who can:

- Lead and project manage large-scale, successful, multi-channel campaigns, balancing competing priorities and keeping delivery on track to tight deadlines.
- Develop and deliver multi-channel paid media strategies, using insights and performance data to make informed decisions.
- Manage, track and make effective use of significant budgets, with a clear focus on value and impact.
- Work collaboratively with creative and media agencies, providing clear direction, challenging constructively and creating space for ideas to bloom.
- Communicate clearly, build trusted relationships and influence a broad range of stakeholders, including senior colleagues.
- Understand how brand marketing can build trust, awareness and engagement to support a charity’s wider goals.
- Use research, data and insights to understand what matters to people, translating learnings into compelling brand campaigns and partnerships.

You’ll be comfortable bringing both creative flair and analytical thinking to your work. You’ll be organised, curious and able to manage your own workload, while also knowing when to involve others or ask for support.
Most importantly, you’ll care deeply about the work you produce and the people it’s reaching.
We value different perspectives, backgrounds and ways of thinking, and we know there are many different routes into a role like this.
If you can see yourself doing this role but don’t meet every single requirement, please don’t let that stop you from applying. We’d love to hear from you.

About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
INDAZ

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026 

Type: Fixed term contract

Duration: 2 years

Location: A mix of working remotely and in the McPin office (Bethal Green, London)

Salary: Starting from £46,637 per annum FTE (point 22)

Hours: 37.5 hours per week

Do you want to ensure mental health research has a real-world impact?

Can you lead strategic communications that influence researchers, policy makers and the public?

Are you an experienced, values-led communications leader who can support and inspire a busy team?

The McPin Foundation is looking for a Senior Communications Manager to lead our communications function at an exciting point in our growth. This strategic, hands-on role suits someone with excellent communications skills and strategic leadership and communications experience.

McPin is a mental health research charity working to transform how research is done by putting the expertise of people with lived experience at its heart. We believe this makes research more relevant, meaningful and likely to create real-world change. Recent work has included young people’s mental health, digital mental health and virtual reality, inequalities, data sharing and artificial intelligence.

As Senior Communications Manager, you will ensure McPin’s work reaches the right audiences and has the greatest possible impact. You will lead our communications strategy, support influencing and impact work, and help colleagues translate complex research into engaging and accessible content.

You will manage and develop a communications team (two people), oversee consultants for specific projects, and work closely with colleagues, partners, people in our networks and external stakeholders. As part of the charity’s senior leadership, you will help shape organisational strategy, strengthen internal working practices and support other McPin colleagues to develop their own media and communications skills.

You will support delivery of McPin’s communications strategy, strengthen how we capture and demonstrate impact and grow our supporter base. You will bring strategic confidence, creativity and practical delivery skills, whilst working in a way that reflects McPin’s values.

Currently, most staff at the McPin Foundation are working remotely, although office spaces in London are open and available for use. This post will involve a mix of working remotely and working in London.

Our team is committed to transforming mental health research through collaboration, inclusion and a belief in equity and anti-oppressive behaviours. We strongly encourage applications from Black people, People of Colour, people who are LGBTQIA+, those with a disability and those who identify themselves in marginalised groups, as well as people with lived experience of mental health issues.

We offer benefits including a competitive salary, hybrid/flexible working, a NEST Pension scheme with 6% employer contribution, wellbeing support and mentoring scheme, an individual training budget and access to an Employee Assistance Programme and healthcare cash plan with Hospital Saturday Fund. Please see the full Job Description on the McPin Foundation website for more information.

The closing date for applications is Monday 21st September 2026 at 9.00 am. The first stage of Interviews will take place week commencing 28th September.

To apply please visit The McPin Foundation website to download the job description and application form. In line with our values, McPin does not use AI in its recruitment processes, all applications will be read by our team.

Queries to Vanessa Pinfold if you have any questions about the post.

Digital Analyst

Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?

Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.

Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.

This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
• Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
• Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
• Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
• Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
• Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
• Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
• Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
• Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.

Skills, Knowledge and Expertise

• Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
• Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
• Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
• Experience creating dashboards, visualisations and performance reporting that help others make decisions.
• Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
• Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
• A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
• Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.

This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.

DBS - note a Basic DBS check is required for this role. 

Job title: Senior Integrated Marketing Manager – Learn & Talent

Location: London (Shoreditch)

Reports to: Head of Marketing Campaigns

Salary: £42 - £52k (depending on experience) plus benefits

Hours: 9:30 am - 5:30 pm Monday to Friday, with hybrid working

About D&AD

D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.

Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.

You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

About the role

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns across D&AD's Learn & Talent portfolio.

This role is responsible for developing and delivering strategic marketing campaigns that drive awareness, learner acquisition and revenue across a diverse range of professional development products - from accessible online courses and workshops through to premium bespoke learning programmes, executive education and enterprise learning solutions.

This is a strategic and hands-on marketing role requiring strong commercial acumen, excellent digital marketing expertise and experience marketing products with varying price points and customer journeys across both B2C and B2B audiences.

Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns that attract new learners, nurture prospects and build long-term engagement with D&AD's learning offer.

You'll also support partner marketing activity to help grow the reach and impact of collaborative learning programmes and commercial partnerships.

Key Responsibilities

Campaign Development, Management & Delivery

• Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.

• Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.

• Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.

• Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.

• Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.

• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.

Digital Marketing

• Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels

• Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.

• Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.

• Create website content and pages to support campaigns.

• Support audience segmentation, customer journey optimisation and marketing automation to improve campaign effectiveness.

• Monitor campaign performance and use data and customer insights to recommend and implement ongoing improvements that maximise engagement, conversion and ROI.

Creative, Content & Communications

• Lead the development of compelling messaging and content that communicate the value of D&AD learning experiences.

• Work closely with Content, Design and Creative teams to create engaging campaign assets.

• Ensure consistency of brand and messaging across all customer touchpoints.

Performance, Measurement & Commercial Impact

• Define campaign objectives, KPIs and measurement frameworks aligned to commercial and audience growth goals.

• Monitor and evaluate campaign performance across digital and offline channels, using data, customer insight and testing to optimise activity throughout the campaign lifecycle.

• Deliver against agreed KPIs, including enrolments, lead generation, revenue, conversion, customer acquisition, retention and engagement.

• Produce regular campaign reporting and post-campaign evaluations, providing clear insights and recommendations to improve future performance.

Partner Marketing

• Plan and deliver co-marketing campaigns with industry partners, clients, sponsors and collaborators.

• Develop marketing toolkits and promotional assets that enable partners to support programme recruitment.

• Work with Partnership and Business Development teams to maximise commercial opportunities through joint campaigns.

Event Marketing

• Plan and deliver integrated marketing campaigns that drive registrations for Learn events, working closely with Programme, Partnerships and Production teams to align activity with content, speakers and key milestones.

• Coordinate campaign activity across digital, content, PR, social and email channels, including launches, speaker reveals and post-event follow-up, to maximise visibility, attendance and audience retention.

• Monitor sales, registrations and engagement throughout, making recommendations to optimise performance against commercial targets.

Stakeholder & Project Management

• Build strong relationships across internal teams including Product, Partnerships, Sales, Content and Creative, Digital and Operations.

• Manage external agencies and suppliers where required.

• Present campaign plans, results and recommendations to senior stakeholders.

• Support other areas of the business as needed, taking on ad hoc tasks and projects that fall outside core responsibilities.

Skills & Experience

We're looking for someone who brings:

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation

• Proven experience marketing education, training, professional development, membership, learning or service-based products.

• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings.

• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation.

• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing.

• Commercial mindset with experience delivering revenue and growth targets.

• Strong analytical skills with experience using campaign data to optimise performance.

• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.

• Experience managing marketing budgets and agency relationships.

• Excellent stakeholder management and project management skills.

• Outstanding communication and briefing skills.

Personal Attributes

• Strategic and commercially minded.

• Customer-focused with a strong understanding of different audience needs.

• Collaborative and relationship-driven.

• Organised, proactive and able to manage multiple priorities.

• Curious about learning, creativity and innovation.

• Comfortable working in a fast-paced, deadline-driven environment.

• A passion for the creative industries.

Benefits

D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.

Other

D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please contact us to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.