Did you know that nearly 70% of employers use social networks to research job candidates? That’s a pretty high number, especially since our channels can host anything from photos of our recent holidays to political rants. But have you ever really thought about how your social presence comes across to people outside your personal network?
It’s probably better to just cleanse your social channels completely – become a ghost. Right? That’s not always the best option. In fact, 47% of employers say that if they can’t find a candidate online, they’re less likely to call them in for an interview. So why not use social media to your advantage to get the upper hand on recruiters? These days, social media is not only a place to voice your opinions, but it’s also a great tool for advertising your skills, networking and building a personal brand.
Ready to find out how to use social media to find your next role? Let’s take a look at the best ways to utilise each channel.
Twitter is a great place to connect with people who work in your field and have the same interests as you. Follow different influencers and start a dialogue about the causes you care about. If you’re not quite ready to start talking directly to influencers or recruiters, you can simply follow companies or topics. Use your tweets to show you’re passionate about a particular career and talk about hot topics in the sector you want to work in. If you’re interested in working in fundraising, share articles about the changing donor landscapes. If you’re more driven to marketing or IT, follow tech gurus. It’s all about who and what you know.
There are thousands of accounts that tweet nothing but job ads, so to find these, just click on ‘People’ after you’ve entered a query into the search bar. Add further specifics such as ‘London’ or ‘Finance’ and you’ll return tweets about relevant jobs. Looking for specific charity jobs? Follow @charityjob for the latest roles.
You can even use hashtags to make sure you’re receiving the best possible results. Try #jobs or #charityjobs, as lots of employers tend to add hashtags like these when they’re tweeting about job vacancies to get a better reach.
Helpful hint: Make sure your Twitter account is professional and polished. Remember, your social media presences should be like a personal advert, so think of it as an exercise in branding yourself.
In 2016, Facebook had 1.59 billion active users. Today, there are over 2.3 billion, and it’s still growing. Although it’s traditionally been an informal medium for keeping in touch with friends and family, Facebook is increasingly becoming a network for businesses. So it’s no wonder it’s such a hot channel when it comes to recruitment. Here, you can become part of a wider community, join groups and find out about events in your sector. But always remember to keep things work-friendly. If you use your facebook to rant about your job and post partying photos, chances are this will be seen by recruiters and hiring managers. Review your privacy settings so that you know what people viewing your Timeline can see.
To begin with, you should make sure you ‘like’ all the organisations you’re interested in or would like to work for. That way you’ll receive all their updates – including their vacancies – directly to your News Feed. You can now find jobs advertised directly on Facebook too. Head to the CharityJob Facebook page and click ‘Find a Job’ for all the latest vacancies.
Helpful hint: You can now add your professional skills to your Facebook ‘About’ page, as well as your latest employment information. It’s worth keeping this up to date to optimise your appeal.
LinkedIn is a social network that is now synonymous with the job hunt, and should not be overlooked when searching for something new. Don’t be afraid to connect with people, as this site is all about networking. It’s the best place to build a professional presence and to join in conversations about your field. According to LinkedIn’s Career expert, Nicole Williams, sharing articles will also increase your LinkedIn creditability and increase your chances of being contacted by a recruiter.
One of LinkedIn’s most useful features is the recommendations. Ask current and former bosses and colleagues to add a recommendation of you to your page – endorsements from the horse’s mouth will make you seriously employable and ensure you stand out as a valuable and popular member of the team. It’s a good idea to make sure your profile has perfect spelling and grammar, just as you would a paper CV.
Helpful hint: Don’t forget the importance of keywords, because this is what ensures you’re found by recruiters looking for someone with your exact skills.
Ultimately, having a strong personal brand on your social network can do more good for you in the long-run. So double check that all your content is work-friendly, start building valuable relationships, and have a browse to see what’s out there in the job market. And don’t forget, all social media, at its very core, is about building connections. So don’t be afraid to reach out to a company directly and tell them you love what they do. Who knows, it may even turn into a job down the line.