How to become a
Digital Content Manager

Estimated salary £33,000
Top location Greater London

Evolution of a Digital Content Manager

Communications
Assistant

£23,000

1 year

Content Editor &
Copywriter

£28,000

2-3 years

Digital Content
Manager

£33,000

3+ years

Digital Content
Director

£38,000

6+ years

What's it really like?

Is it right for me?

  • You live and breathe digital – it’s a huge part of the way that you live and work.

  • It’s in your nature to keep up to date with the latest digital trends.

  • You’re a natural born writer who loves sharing their knowledge with an audience.

  • You have a great eye for copy and understand what it takes to grab a readers attention.

  • You want to use your passion for creating quality content to spread the message of a charity that you’re truly passionate about.

Necessary qualifications

  • Most Digital Content Managers’ have a bachelors degree in a relevant field such as English, Communications or Marketing.

  • More than qualifications, Digital Content Managers will be expected to have experience as a Content Creator before moving into a more senior position.

Useful additional experience

  • Have a strong understanding of SEO (search engine optimilization) and understand how this will affect the content that you create.

  • Experience of using a content management system.

  • Creating content for specific ‘personas’ and proof of attracting potential supporters through engaging content.

  • Basic knowledge of HTML and web publishing systems.

Day to Day

  • Developing a content strategy that’s aligned with the short and long term Marketing goals.

  • Collaborating with design teams to plan and develop different types of content (from blog posts to videos and podcasts).

  • Writing and editing copy for all digital channels including: social media, newsletters, website copy and more.

  • Liaise with content writers and guest posters to ensure that all content is consistent.

  • Using the data and analytics to make well informed decisions about the content you produce.

Did you enjoy reading this post?

Spread the word about it

Get the latest career tips sent directly to your inbox by subscribing to our newsletter!

Continue the conversation on charityconnect

Meet others
making
a difference

Connect with people in the charity sector
to share ideas and discover opportunities.

Join us

Right now on Charity Connect

  • Richard Sved

    Richard Sved

    Director

    3rd Sector Mission Control

    Five charity interview tips

    “ My very first interview for a paid job in the charity sector was 21 years ago. My first successful charity job interview was around 6 months later. And since then... ”
  • Lizzi Hollis

    Lizzi Hollis

    Corporate Account Manager

    Independent Age

    5 things I learnt from ‘Equality in the Workplace’

    “ This month Fundraising magazine has published its first ever Equality in The Workplace report and as CharityConnect’s resident feminist writer I want to share with you 5 things I learnt from it... ”
  • Meredith Niles

    Meredith Niles

    Fundraising Director

    Marie Currie

    Time to come off the list?

    “ It's that time of year when each trip to the postbox reveals a fresh pile of warm wishes from friends and family. I am not especially disciplined about getting... ”
  • Clare Lucas

    Clare Lucas

    Activism Manager

    Mencap

    Time to rally, not to wallow

    “ So, I woke up this morning and for a moment I had forgotten that it was inauguration day; the day that Donald Trump would become the 45th President of the United States. Then I remembered... ”
  • Dawn Newton

    Dawn Newton

    Director

    Morello Marketing

    5 Ways Charities Can Benefit from Collaboration

    “ When organisations with a common aim work together, they can cut costs, improve outcomes and reduce duplication... ”

Join our Newsletter

Get the latest career tips sent directly to your inbox by subscribing to our newsletter!