All press is good press, right? Not necessarily. In the charity sector, good press can directly impact donations (and bad press can lose the public's trust). As a Press & PR Officer, you'll be responsible for respondong to journalist enquiries, writing press releases, sharing campaign news and monitoring media coverage. Basically, you make sure that charity is portrayed in the best light, ensuring that all the amazing thing the charity is doing is promoted and shared with the community.
“ Writing was something I loved and wanted to do, so I started to write press releases when the PR exec left. Enjoying this so much, I decided I wanted to go into comms full-time, so I studied PR outside of work and built up more experience, getting the charity in the local news every week. “