How to become a Press & PR Officer


Considering a career as a Press & PR Officer?

All press is good press, right? Not necessarily. In the charity sector, good press can directly impact donations (and bad press can lose the public's trust). As a Press & PR Officer, you'll be responsible for respondong to journalist enquiries, writing press releases, sharing campaign news and monitoring media coverage. Basically, you make sure that charity is portrayed in the best light, ensuring that all the amazing thing the charity is doing is promoted and shared with the community.

Where can a career as a Press & PR Officer take you?

Press & PR Officer £29,000 1-2 years
Senior PR Officer £35000 2-3 years
PR Manager £40000 3-5 years

Are you the perfect candidate?

Skills and traits

  • Natural born organiser who can keep track of multiple tasks
  • You thrive under pressure and enjoy being challenged
  • You have a keen eye for news and stories people may be interested in

Qualifications and experience

  • Most candidates will have a relevant degree (e.g. English, Communications, Marketing)
  • Post graduate degrees are not necessary, but may help you stand out from the crowd

Expert tip

Serena Snoad Online Community Manager at Alzheimer's Society

“ Writing was something I loved and wanted to do, so I started to write press releases when the PR exec left. Enjoying this so much, I decided I wanted to go into comms full-time, so I studied PR outside of work and built up more experience, getting the charity in the local news every week. “

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