All press is good press, right? Not necessarily. In the charity sector, good press can directly impact donations (and bad press can lose the public's trust). As a press and PR officer, you'll be responsible for responding to journalist enquiries, writing press releases, sharing campaign news and monitoring media coverage. Basically, press and PR officers make sure that the charity is portrayed in the best light, ensuring that all the amazing things the charity is doing are promoted and shared with the community.
“ Writing was something I loved and wanted to do, so I started to write press releases when the PR exec left. Enjoying this so much, I decided I wanted to go into comms full-time, so I studied PR outside of work and built up more experience, getting the charity in the local news every week. “