Inspire a generous nation

2 minute read

Interested in a career in fundraising? Susan Foster, Fundraising Director at the National Trust, tells us why fundraising is so integral to the organisation, and about the exciting fundraising projects they have coming up.

Here at the National Trust, we’re at the forefront of conserving and sharing some of the nation’s most precious places of outstanding beauty and historic interest. Our fundraising brings in over £75 million a year, and is spent entirely on projects that add richness to the culture of our nation. Projects that range from caring for the coastline and preserving our internationally renowned art collections, to funding apprentices and conserving historic buildings for generations to come. But our work encompasses so much more. As the nation’s largest benefit landowner we take a long-term view of conservation. We want to lead the way in finding and promoting solutions that promote a healthier, more beautiful environment. Nature is in rapid decline and we have an incredibly important role to play in protecting the land in our care to allow specifies to thrive and grow.

Fundraising is growing in profile and importance here at the Trust, playing an increasingly centralised role in engaging our supporters. We rely on donations, legacies and grants to continue our conservation work, and these donations come in all manner of sizes, from multi-million pound grants from the Heritage Lottery Fund, to collection boxes and property raffles. We’ve an exciting and ambitious strategy in place to increase our fundraising income to £100 million by 2025. This strategy sets out six foundations for fundraising, with a key foundation being to make it easier to donate and talk more about our cause.

To be successful and achieve our goals for this step change in fundraising, we are developing a culture where, across the organisation, we encourage giving. It’s crucial for the Trust that we embrace every possible opportunity, so that we can continue to offer unforgettable experiences for generations to come. In everything we do, we want to strengthen and deepen our connections and relationships with high-value donors and in turn, increase our vital network of supporters. Our visitors, members and supporters are our lifeblood – and we want to make it easier than ever for them to engage more deeply with our cause, and in turn provide us with the vital income we need to look after special places for ever, for everyone.

National Trust

This is now a genuinely exciting time to join the National Trust as a fundraising professional. To find out more about our current job opportunities and working in fundraising at the Trust, email [email protected] (Resourcing Specialist).

This is an advertorial post for CharityJob by the National Trust. Interested in writing for us? Get in touch!

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